In this digital era, the business world doesn’t exist offline anymore, it lives and breathes online. This is because almost everything nowadays is found online, thanks to websites such as eBay, Etsy, and Amazon that allows for online shopping to happen. And now, you can have an Instagram account and set up your business there; it would probably skyrocket faster than if you set up a physical store down the street in the city.
This is why e-commerce is what the business savvies are trying to master nowadays. If you’re a novice in the business world and want to know more, to learn a thing or two about e-commerce. Before jumping into it, you should know the goods and bads of having e-commerce. Below are the pros and cons of owning an e-commerce business.
Pros
Easy operation
The retail and selling operation in e-commerce is very easy. It won’t be like having a store; you don’t have to deal with as many payments and systems. You have to have a website, or a digital account or some sort. Then you’ll need a bank account specifically for the business, where your customers will transfer their payments. Usually, PayPal is a great way for businesses. Then you ship the order, and that’s it. You can even partner up with a shipping company if you have large enough orders and can share some of the percentages to the shipping company for a lower cost of shipping (which will interest potential customers, too).
Direct interaction
E-commerce allows you to directly interact with your customers, by chatting with them online and by asking for their feedback at the end of the transaction. It’s an easy click and goes, and your customers can also reach you fastly if they’ve encountered a problem or has a question. You can also get testimonials faster, by asking them to send for a picture of them using your product, and you can publish it online to increase credibility.
Cons
It’s hard to get traffic
There are a lot of websites out there, and a lot of people are going for e-commerce. This means you have a lot of competition, and your site isn’t going to be ranked on the top in search engines. It will be hard to get traffic and get people to know your brand and what you’re trying to sell. You can use search engine optimization to deal with this problem.
